His and Her Art Styles
I can't wait until till tomorrow to show you the awesomeness we have been working on.
As you may already know my husband Richard and I
will be joining forces and creating a new "his and her" brand.
Merging our art styles has been a true act of love!
We both new that collaboration was the key word.
Being flexible has become our new mantra.
Richard has a really unique illustration style. He uses various thickness in his line art to achieve a detailed but clean look to his work.
I (Catalina) love to spend my days sewing all kinds of creepy & cute creatures.
I love muted color palettes,
& enjoy incorporating my stuffed fabric creations into functional art pieces.
My button eyes are how i sign my work.
Developing a brand from scratch has been tough.
A lot of hard work, time and money went into creating the look we wanted to have.
I thought the process would have evolved more organically
but truly it has been quite methodical.
We knew the vibe we wanted to share with our audience.
Suburbanites going cool, sublime and edgy.
(that is in fact who we are. well, we are really not that cool.
We actually are a bit nerdy too).
A quick rundown of our process:
#1 Decide on what product you want to sell.
(ex: prints & art dolls etc.)
#2 Experiment on your production process.
(keeping production streamlined will aid in brand recognition).
#3 Define what kind of vibe your brand
will give to customers and fans.
(portray a particular style -bohemian, preppy, low brow or emotion.)
#4 Determine what will distinguish your brand
from similar niche brands.
(color, price point, packaging, customer community engagement)
#5 Do what you love.
(the best advice i can give anyone, do only what you love. Don't worry about scouring the web to find out what trends are current. Just be passionate about what style suits you and get married to it. You will find joy and bliss in creating something that is a true expression of you.)
Working as a couple can be hard
and putting 2 artist together can be some what of a cat fight.
But with a solid foundation and a concrete actionable plan
In theory we should be happy as birds enjoying our new venture.
only time will tell.
as for today, i am back to my studio space for a little cleaning up.
have a great day!